Privacy Policy

Effective date: August 10, 2026

PupSmith LLC (“PupSmith,” “we,” “us,” or “our”) is a New Mexico limited liability company. This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our store, place an order, communicate with us, or otherwise use our services.

Information we collect

We may collect identifiers and contact details such as your name, billing and shipping address, email address, and phone number; order and transaction information; product interests and marketing preferences; messages, reviews, and support history; and device or usage information such as IP address, browser type, cookie identifiers, pages viewed, referring pages, and interactions with our store.

Payment information is collected and processed by Shopify and its payment providers. PupSmith generally receives transaction status and limited payment details rather than complete card numbers. We receive information directly from you, automatically from your browser or device, and from service providers that support our store.

How we use information

We use personal information to operate the store; process payment; fulfill, ship, and support orders; provide tracking and service notices; respond to questions; prevent fraud and security incidents; maintain records; improve products, content, and store performance; personalize your experience; send marketing when permitted; measure campaigns; and comply with legal, tax, accounting, and regulatory duties.

Shopify, Klaviyo, analytics, and other disclosures

Our store is hosted by Shopify, which processes personal information so the storefront, checkout, payments, fraud controls, and related services can work. We may use Klaviyo for email or SMS marketing, audience management, and campaign measurement. We may also use analytics and advertising tools to understand visits, conversions, and the effectiveness of our communications.

We disclose information only as reasonably needed to providers that help with ecommerce hosting, payments, shipping, order fulfillment, customer support, email and SMS, analytics, advertising, fraud prevention, cloud storage, and professional services. We may also disclose information to comply with law or legal process, protect customers or our rights, investigate misuse, or support a merger, financing, sale, or transfer of all or part of the business.

We do not sell personal information for money. Some privacy laws may define certain analytics or advertising disclosures as “sharing,” “sale,” or targeted advertising. Where those laws apply, we honor legally required opt-out choices.

Cookies and similar technologies

Shopify and our service providers may use cookies, pixels, local storage, and similar technologies to keep the site working, remember preferences, provide security, understand traffic, and support marketing. Browser controls can block or delete cookies, but doing so may prevent checkout or other store features from working correctly. Where required, we provide additional consent or preference controls.

Marketing choices

You can unsubscribe from marketing email using the link in any marketing message. You may reply STOP to marketing text messages where that option is offered. Service messages about orders, security, or policy changes may still be sent when necessary. You can also contact us to update your preferences.

Retention and security

We retain personal information for as long as reasonably necessary for the purposes described here, including customer service, warranty and dispute handling, fraud prevention, and legal, tax, and accounting requirements. Retention periods vary by data type and obligation. We use reasonable administrative, technical, and physical safeguards, but no transmission or storage system is completely secure.

Your privacy rights

Depending on where you live, you may have rights to request access, correction, deletion, or a portable copy of personal information; to limit or object to certain processing; to opt out of targeted advertising, sale, or sharing; and to appeal a denied request. We may need to verify your identity and may retain information when an exception applies. Authorized agents may submit requests where permitted by law. We will not discriminate against you for exercising a privacy right.

Children

Our store is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. A parent or guardian who believes a child provided information may contact us to request deletion.

International processing and external links

Our providers may process information in the United States and other countries, subject to their safeguards and applicable law. Links to third-party sites are governed by those parties’ privacy practices, not this policy.

Changes and contact

We may update this policy as our practices or legal obligations change. The revised version will appear here with a new effective date. Privacy questions or requests may be sent to support@pupsmith.com. You may also write to PupSmith LLC, New Mexico, USA. If you are not satisfied with our response, you may have the right to contact your state attorney general or another applicable privacy regulator.